An essay worth reading in full on Facebook which contains this amusing footnote:
Facebook already had a huge amount of information about people and their social networks and their professed likes and dislikes.2
2. Note the ‘professed’. As Seth Stephens-Davidowitz points out in his new book Everybody Lies (Bloomsbury, £20), researchers have studied the difference between the language used on Google, where people tend to tell the truth because they are anonymously looking for answers, and the language used on Facebook, where people are projecting an image. On Facebook, the most common terms associated with the phrase ‘my husband is …’ are ‘the best’, ‘my best friend’, ‘amazing’, ‘the greatest’ and ‘so cute’. On Google, the top five are ‘amazing’, ‘a jerk’, ‘annoying’, ‘gay’ and ‘mean’. It would be interesting to know if there’s a husband out there who achieves the full Google set and is an amazing annoying mean gay jerk.